Many stations are increasingly looking for new delivery platforms and innovative new ways of reaching their target audience. This award recognizes the station that has embraced the challenge of reaching today’s fragmented market place.
Entries should consist of not more than 1,000 words to 'sell your entry', outlining types of new media utilized, target audience, main objectives, rationale and achievements together with relevant audience statistics. Audio material may be submitted only if you believe it will enhance your case.
Total duration of submitted audio should not exceed 10 minutes.
All audio must be in mp3 format only – stereo or mono, no more than 44.1 KhZ/16 bits/160 kbps.